This should really be an anti-drug campaign.

by Liz Maimone

A couple nights ago I saw a commercial for the Samsung Propel. The phone, well, it’s not that impressive. But the campaign promoting it, now that’s another story. And it’s all thanks to Ozzy Osbourne. It makes perfect sense – have someone who speaks gibberish as their first language remind us that having a full keyboard for texting is crucial when it comes to communicating. I like this spot so much, I’m not even going to focus on the fact that he just randomly has everyone’s phone numbers.

While the commercial is already pretty good on its own, the banner ad just makes me love the whole idea even more. In case you can't tell from the picture, when you roll over the ad there’s a clip with Ozzy speaking his normal mumbo-jumbo. You then have to try to guess what he said by typing your answer on the phone’s keypad of course. I tried it about eleven times. Bloody fun.