Crowley Webb Blog

Promoting literacy. One beer at a time.

What do beer and books have in common? Well, nothing. At least not until our latest campaign for Project Flight hit the streets.

Project Flight  – an organization dedicated to promoting literacy in children and teens – called on Crowley Webb to help brand their Oktoberfest-themed fundraiser. And just like that, Booktoberfest was born.

Aside from naming the event, we created materials to encourage sponsorship and attendance. Perhaps you’ve seen one of the posters in Wegmans, caught a glimpse of the billboard on the 190, or even visited the website.

We can’t tell you it was a great success. Not yet anyway. But if ticket sales are any indication, we think there just might be a happy ending.

Tickets are still available at all Buffalo Niagara Wegmans locations.

Supporting the good folks at Salvation Army.

by Katie Hazel

The Red Shield Event is one of the largest fundraisers for The Salvation Army, an integral part of Buffalo's human service network that provides housing, clothing, and nutritional, social, and spiritual assistance. At this year’s event, Jean Fletcher, Crowley Webb chief financial officer and a member of the Salvation Army board and event committee, met Buffalo Bills quarterback Gibran Hamdan, who delivered the keynote address. Copywriter Chris Muldoon and Art Director Katie Hazel created the printed materials for the event.