How do you stay on top of web trends? You spend your life on the Internet.

by Zack Schneider

I have been hesitant to look at my Google Reader Stats, and for good reason. At first glance all that went though my mind was, "I could be on ‘Beauty and the Geek’.” I have been reading about 10,000 articles a month, for about 2 years now. I will also admit that this is only the tip of the iceberg. To be the best in the digital world you need to understand everything happening in it. What do I call my digital world? The content ranges from communities like YouTube and Digg, to usability, programming, design, functionality, and real world needs.